Like all great business ideas, the founder of FIBI, Sophie, decided to start FIBI when she couldn’t find an alternative. We sat down with her to ask her a few questions.
When was the lightbulb moment?
I have really started to question the ethics and sustainability behind my clothes and, more generally, my lifestyle over the past few years. Normally I’m pretty savvy, my most treasured items are vintage, but when it came to activewear I was completely at a loss. Being active is a huge part of my life and was so important to get it right. The more I researched brands and products, the more it became muddled, and the more I realised what a struggle it was to find somewhere I could actually trust. So at the beginning of last year, I decided to do it myself!
Tell us about you
I have a background in Maths, Physics and Machine Learning. I’m a general nerd, I love equations, coding, science and Harry Potter. I have a whippet called Ophelia and on occasion have been known to have a penchant for roll-necks and coffee...
How do you start your day?
Coffee, walking Ophelia, more coffee.
What is the brand vision for the future?
We want to change consumer behaviour by creating a community of brands and consumers to change the industry from the inside out through collaboration and innovation. At FIBI we’re not just trying to be a marketplace, we’re really trying to make change, one pair of leggings at a time.
What is your favourite piece from your collections?
I couldn’t possibly have favourites!
What are your top three sustainable tips?
Secondhand furniture, rewearing outfits (shock horror), putting veggies (living lettuce is a good example) with roots in water to regrow.
What is your go to exercise if you can’t be bothered to work up a sweat?
Dolphin pose, it’s not strictly non sweaty but it gets my shoulders, core and everything else.
Favourite (non activewear) sustainable brand?
UpCircle, I love the ethos behind it and what they're trying to achieve.
We say sustainable you say…?
Yoga or HIIT?
What piece of advice would you give to someone starting a sustainable brand?
Ask for help! You can’t do everything, asking for help about something is always the way forward.