The Forest of FIBI

At FIBI we feel sustainable development is a journey brands embark on, not just a destination.

Therefore, we have created the Forest of FIBI, not only to encourage consumer understanding but also to champion transparency and innovation from our brands.

Each part of the Forest has a unique and dynamic set of underlying principles to represent the ever changing, technology, governance and research done in each area.The Forest of FIBI is a growing and evolving organism of principles guiding sustainable development we ask our brands to adhere to and strive for.

The Forest of FIBI community standards cover what we believe are some of the fundamentals of sustainable development: 

Where did it come from?

What is it made of?

How is it made?

So, what does this actually mean?

As part of our onboarding process we want to understand more about a brand’s supply chain asking them about the different steps in their process. We want to know the ins and outs, the ups and downs and we ask for clarity on as much as possible.

What is it made of?


How is it made?

Some of the things we look for include:

Renewable energy

Zero Waste

Family run manufacturers

Off cut usage

Pollution prevention

Fair wages and ethical working conditions

Water recycling system 

Biodiversity initiatives

OEKO tex certified - safe chemicals

The Forest of FIBI is an ongoing, evolving set of community principles we like to think will grow into something really special, so, if you have any questions, suggestions or recommendations, please do let us know.

Watch this space!